For the extent of his WWE career, Cena's attire has attempted to reflect the most current thug fashions and stylings within the hip hop culture that his character represents. Cena started out wearing "throwback jerseys" until WWE produced specific Cena merchandise which he began wearing. Cena was a member of the SmackDown! brand, one of his WWE produced t-shirts bore the suggestive spoonerism "Ruck Fules". Whenever it appeared on television the image was censored, not by the network, but by WWE to sell more shirts under the premise that it was "too hot for TV." He also wore a chain with a large padlock, occasionally using it as a weapon, until WrestleMania 21, when it was replaced with a chromed and diamond studded "Chain Gang" spinner medallion—reminiscent of the ones worn by members of G-Unit—matching his spinner title belt.
Around the time The Marine was released, Cena began wearing attire more military related, including camouflage shorts, dog tags, a Marine soldier cap and a WWE produced shirt with the legend "Chain Gang Assault Battalion." Shortly after WrestleMania 23, when promotion for The Marine ended, the military attire diminished and was replaced with apparel bearing his new slogan "American Made Muscle" along with denim shorts, not seen since he was a member of the SmackDown roster.
John Cena
John Cena
John Cena
John Cena
John Cena
John Cena
John Cena
John Cena
John Cena
John Cena
John Cena 
John Cena
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